There’s nothing patent pending about our process. It’s just astonishingly simple, strategic, and streamlined with every step focused on meeting your business goals.

01-Discovery
We immerse ourselves in understanding your vision, values, strategy, target audience, and industry landscape.
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We discuss, interview, and research our hearts out so we can learn all about your brand or product and uncover key insights to form the foundational pillars of your brand experience.
02-Research
Armed with a deep understanding of your brand, we conduct extensive research into competitors and market trends, and gather design inspiration.
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That’s how we gain valuable insights and identify opportunities to uniquely and effectively position the brand.
03-Design
Now we embark on the creative process, developing multiple design concepts that embody the brand’s essence and business drivers.
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We explore various visual elements, such as typography, color palettes, and imagery, crafting designs that evoke the desired emotional response and align with the brand’s personality.
04-Delivery
Once the final design is selected, we create a comprehensive style guide that serves as a visual and technical reference for the brand’s identity.
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This guide includes specifications on logo usage, typography, color codes, and other design elements, ensuring consistency across all brand touchpoints.
05-Implementation
With the style guide as a roadmap, we collaborate with you and other strategic partners to implement the brand identity across various marketing channels and touchpoints.
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This may involve designing business cards, websites, packaging, signage, and other collateral, creating a cohesive and impactful brand presence that resonates with the target audience.
Testimonials
"...the Zynga identity project was a master class in brand development."
Arianna Orland
Senior Director, Creative - Zynga
"...I couldn’t be more thrilled with the results."
Kendra Noonan
Director of Communications - SDS
"The package change allowed us to position LIOCO in small-chain retail... Wholefoods jumped on board..."
Matt Licklider
CEO—LIOCO Wine Company