LIOCO had the opportunity to sell at Whole Foods and approached us for a packaging refresh before their pitch.
We collaborated with LIOCO to enhance their packaging shelf appeal by creating a vibrant family of four labels, utilizing bold colors and graphics to capture the unique story behind each wine.
Additionally, ASTONISHING WORK provided support throughout the TTB approval process, ensuring compliance and a seamless regulatory experience for LIOCO.
Design
Illustration
Packaging
TTB Certification Prep
We went through three design rounds to improve and refine the visuals until we achieved a design that both LIOCO and their liaison at Whole Foods liked. We actively sought and incorporated their feedback in each round to make the necessary improvements.
Once the final design was approved, we moved forward with production. One notable detail was the topographic maps on each label, giving the packaging a unique and captivating element. This artistic touch made the packaging more memorable. It highlighted the wine’s origin and visually connected it to the vineyards where the grapes were grown.
After finalization, we assisted LIOCO with the TTB approval process by providing the required files for compliance. Additionally, we attended press checks to ensure that the printed labels had all the necessary details and were flawless, ready to be placed on the shelves of Whole Foods.
LIOCO successfully secured a sales deal with Whole Foods, a significant milestone in expanding their distribution network.
