LIOCO had the opportunity to sell at Whole Foods and approached us for a packaging refresh before their pitch.
We collaborated with LIOCO to enhance their packaging shelf appeal by creating a vibrant family of four labels. We used bold colors and topographics to capture the unique story of origin behind each wine.
Additionally, ASTONISHING WORK provided support throughout The Alcohol and Tobacco Tax and Trade Bureau (TTB) approval process, ensuring compliance and a seamless regulatory experience for LIOCO.
Design
Illustration
Packaging
TTB Certification Prep
We went through three design rounds to improve and refine the visuals until we achieved a design that both LIOCO and their liaison at Whole Foods liked. We actively sought and incorporated their feedback in each round to make the necessary improvements.
Once the final design was approved, we moved forward with production. One notable detail was the topographic maps on each label, giving the packaging a unique and captivating element. This artistic touch made the packaging more memorable. It highlighted the wine’s origin and visually connected it to the vineyards where the grapes were grown.
LIOCO successfully secured a sales deal with Whole Foods, a significant milestone in expanding their distribution network.
These retailers told us the packaging was much more attractive to their customers, and the sales have followed."
LIOCO Wine Company
Our distinctive packaging design for LIOCO Wine Company continues to drive brand recognition in a crowded marketplace. Featured prominently in Food & Wine's "Tacos and Wine" article, the eye-catching blue topographic map linework immediately stands out among traditional wine packaging.
The bold design strategy is paying dividends, earning LIOCO premium placement in major publications and catching consumers' attention at first glance. This feature in Food & Wine's curated selection of "16 great bottles for your next taco night" demonstrates how strategic design choices directly translate to increased visibility and media coverage.
